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Alanna M. currently serves as a Senior Research Director in Public Affairs at Leger, where responsibilities include proposing, designing, and managing public opinion and stakeholder engagement projects for a variety of clients, such as government entities and non-profits. Previously, Alanna held senior research positions at Critical Mass, focusing on integrating customer insights into digital strategy, and worked as an Account Manager at Ipsos, managing key research projects in the Lottery and Gaming sector. Alanna began a professional career as a Marketing Specialist at Raymond James. Education includes a Bachelor of Commerce in Marketing and ongoing Master of Business Administration studies at the Haskayne School of Business, along with additional marketing studies at the University of Graz.