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Hester van Horen is an experienced professional in retail formula development and management, currently serving as the Owner and Format Manager at Werk aan de Winkel since January 2016, and as Manager Formule at Leen Bakker since March 2020. Hester has held various project management and format development roles at notable companies including ANWB, HEMA, Intertoys, and DA Retailgroep BV, contributing to innovative strategies and growth in retail formats. Hester's early career included significant positions at Ahold and AS Watson, where skills in commercial strategy and project leadership were honed. Hester holds a Master's degree in Business Administration from Radboud University and a postgraduate degree in Digital Marketing Strategy & Leadership from Beeckestijn Business School.