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Muhammad Mobin is a seasoned marketing professional with extensive experience in customer value management and retention strategies. Currently serving as Marketing Manager for the CVM & Retention Unit at Lebara Mobile KSA since May 2016, Muhammad Mobin oversees end-to-end CVM activities to enhance customer experience and lifetime value, while developing pricing strategies for existing and new products. Prior experience includes roles as a Specialist and Marketing Specialist at Mobily, where key responsibilities encompassed managing retention campaigns, executing promotion analyses, and ensuring timely campaign implementations. Muhammad Mobin started the career at Telenor as a Customer Service Executive, contributing to sales and distribution operations. An MBA in Marketing was obtained from PIMSAT, further solidifying expertise in the field.