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Alys Blaschko is an accomplished marketing professional with extensive experience in demand generation and corporate marketing. Currently serving as the Vice President of Corporate Marketing at SAP LeanIX, Alys leads a team responsible for global events, digital activities, and integrated campaigns. Prior to this role, Alys spent eight years at Sitecore, where positions included Senior Director of Global Demand Generation and Senior Director of Global Field Programs, focusing on scalable demand generation and campaign execution across multiple regions. Alys also held various marketing roles at Microsoft, Fast Search & Transfer, Interwoven, Lotus Development, and Sun Microsystems, developing skills in marketing strategy, communications, and project management. Alys holds a BA (Hons) in Business Studies from Nottingham Trent University.