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Gustavo Luby's work experience includes being the CMO & Co-Founder of Leadster since April 2018. Prior to that, they were the CMO & Co-Founder of Neurologic from March 2015 to November 2017. Before that, they were a Co-Founder at Appzlab from December 2012 to March 2015. Gustavo also worked as a Web Developer at Multibanco from June 2012 to October 2012, and in the Systems of Information Technology at Tortuga from January 2012 to May 2012.

Gustavo Luby's education history begins in 2010 when they attended Pontifícia Universidade Católica do Paraná. Gustavo pursued a degree in Técnico em informática with a field of study in Tecnologia da Informação. Gustavo completed their studies in 2014.

In 2019, Gustavo enrolled in Gama Academy and completed a course in Growth Hacking.

Later in 2019, Gustavo attended CXL, where they focused on Marketing and obtained a degree as a Customer Acquisition Specialist in 2020.

In addition to their formal education, Gustavo also obtained various certifications. Gustavo completed a Customer Acquisition Specialist certification at CXL Institute in July 2020. Gustavo also obtained certifications in topics such as Product Masterclass, SEO driven editorial calendar, Technical SEO, Facebook Ads, Content strategy and SEO for lead generation, Google Ads, Landing Page Optimization, LinkedIn advertising, and Marketing Strategy, all from the CXL Institute, between February and June 2020.

Furthermore, Gustavo completed the Startup School Curse from Y Combinator in September 2018 and gained knowledge in Growth Hacking through an online course from Udemy in March 2018.

Most recently, in January 2021, Gustavo obtained a Conversational Marketing Certified certification from Drift.