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Henrik Viitanen has worked in a variety of roles over the past decade. In 2011, they were a Key Account Manager at Facediili, where they helped Small and Medium Businesses improve performance and grow their business. In 2014, they moved to Fortum as a Salesperson. Two years later, they joined Envera Oy as a Fiksuvesi-specialist. In 2018, they co-founded Leadoo Marketing Technologies, where they served as Global Sales Director and Global Head of Sales. At Leadoo, Henrik was part of a mission to make content marketing more personal, engaging, and converting.

Henrik Viitanen attended the Hanken School of Economics from 2007 to 2015.