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The Web Development Team at Leadformance is responsible for designing, building, and maintaining the 'BRIDGE' platform's web interface. This includes frontend development to ensure a seamless user experience, web integration to connect various functionalities, and project management to coordinate and deliver tailored solutions for clients like McDonald’s, Quiksilver, and LG. The team ensures the platform is scalable, customizable, and effectively enhances the online-offline relationship for brands.