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Annette Salim is a seasoned professional with a diverse background in finance and project management. As Co-Founder and CEO of Leaders Indonesia since June 2020, Annette has been instrumental in creating innovative influencer marketing strategies that convert social media engagement into sales. Prior to this role, Annette served as a Finance Executive at PT. Inti Fikasa Sekuritas and was a Project Specialist at The Boston Consulting Group from May 2017 to July 2018. Additional experience includes internships at the Indonesia Stock Exchange, Whybin TBWA, and ANZ. Annette holds a Master of Management (Finance) from the University of Melbourne and a Bachelor of Commerce in Accounting and Finance from Monash University. Education also includes attendance at Geelong Grammar School from 2006 to 2011.