Michan McKeown Walker is an experienced marketing professional currently serving as the Head of Performance Marketing at Lead Tech | B Corpâ„¢ since November 2022, responsible for leading the media team to achieve key performance indicators and innovating paid strategies for profit goals. Previously, Michan held various roles at Sky Betting & Gaming from February 2016 to October 2022, including Digital Marketing Manager, where management of a multimillion-pound media budget and team development were key responsibilities. Earlier experience includes serving as Performance Marketing Executive and Web Merchandiser at Planet X Bikes, focusing on PPC and effective product display strategies. Michan holds a degree in Sport Business Management with a focus on sponsorship from Sheffield Hallam University.
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