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Oskar Schneider is the Founder and Managing Director of lead link GmbH and Greenwood Investments GmbH, both established in 2006. At lead link GmbH, a pan-European direct-response media agency, Oskar Schneider specializes in TV and CTV advertising, overseeing processes that include market analysis, cost-efficient air time purchases, and post-broadcast analysis. Oskar Schneider holds a Bachelor of Arts in Communication and Media Studies from the University of the Free State and has an educational background at Grey College from 1987 to 1990.