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Aaron Smedley is a seasoned executive specializing in digital marketing and strategic growth across various industries. Currently serving as the Chief Digital & Marketing Officer at Le Chameau since May 2023, Aaron previously held the position of Chief Strategy Officer at LDN CBD, where involvement in launching the UK's first CBD boutique and promoting cannabinoid products led to significant media recognition. Prior roles include Head of Marketing & DTC at Nirvana Brewery, Director at PIONEER BREWING COMPANY LIMITED, and positions at Peckwater Brands and ZX Ventures, focusing on data-driven strategies and omnichannel experiences. Aaron's earlier experience includes consulting roles at NAAMA Studios and Vision Plan, and leading retail operations at Hunter Boot Ltd. Academically, Aaron holds a BSc in Extreme Environment Physiology from King's College London and a BA in Documentary Photography from the Massachusetts Institute of Technology.