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Wilfried Buchet is an experienced professional in the digital product creation sector, currently serving as CEO of Le Backyard, a company specializing in custom digital product design and development since January 2016. Buchet's expertise spans various roles, including Product Manager for Cityscoot, where a new client experience was implemented, achieving a customer rating of 4.6/5. Additionally, Buchet has contributed as a mentor at Réseau Entreprendre and as a jury member at La Ruche Développement. Previous experience also includes founding My Art My Business, overseeing multiple projects, and teaching in digital communication programs. Educational qualifications include a Master's in Marketing and a Bachelor's in Entrepreneurship.