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Dawn joined an LCS managed community in 2008 and Life Care Services, an LCS Company, in 2013. Dawn oversees a team of seven regional senior living sales and marketing business partners. Her role is critical in providing strategic direction for the organization, community marketing and setting sales strategies for 35 third-party managed communities in collaboration with LCS leaders. Dawn’s knowledge and passion for senior living has elevated her role at LCS, helped her communities achieve their goals, increased reputation scores, and supported the growth of the teams she supports. She currently serves on the EverSafe 360® Taskforce where she is chair of the EverSafe 360® Engage and Strategic Media Communications committees. She has also been actively engaged with INNOVATE@LCS as Communications Chair. With more than two decades of senior living experience, her previous roles have included Social Services Director, Admissions Director, Marketing and Sales Counselor, Marketing and Sales Coordinator, Director of Marketing, Regional Marketing and Sales Manager, and Regional Marketing and Sales Director. Dawn holds a bachelor’s degree in social work from the University of Akron.