“Work is now, life is forever. What you do in your job is up to you, but you have responsibility to the ones who love you. Enjoy work as you enjoy life; treat life seriously as you do work. If you live with purpose, you will find reward. You make Alibaba different and make your loved ones proud. Everyone has their own view of work and life; we respect each person’s choice. Whether you live by this value depends on how you live your life.” -- Jack Ma

This was a tagline in Alibaba’s first job advertisement and became our first proverb. It is not a question, but a call of duty. This proverb symbolizes the sense of ownership that each Aliren-Lazadian must possess.

In Lazada’s most challenging times, this spirit has helped us overcome difficulties and survive. In bad times, we know how to motivate ourselves; in good times, we dare to set “dream targets” (stretch goals). Face the future, or we regress. We must shoot for the moon, challenge ourselves, motivate ourselves and exceed ourselves.

Whether you change or not, the world is changing, our customers are changing and the competitive landscape is changing. We must face change with respect and humility. Otherwise, we will fail to see it, fail to respect it, fail to understand it and fail to catch up with it.

Trust is both the most precious and fragile thing in the world. “Our Story”, to keep only “Aliren and Lazadians” is a story of building and cherishing trust. Complexity begets complexity, and simplicity breeds simplicity. Lazadians are straightforward – what you see is what you get. With trust, there is no second-guessing or suspicion, and the result is simplicity and efficiency.

This reflects our choice of what’s important in the order of priority. Only by creating sustained customer value can employees grow and shareholders achieve long-term benefit.

Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – they connect this vast and diverse region through their technology, logistics and payments capabilities. Today, they have the largest selection of brands and sellers, and by 2030, they aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group, and is backed by Alibaba’s best-in-class technology infrastructure.

With end-to-end logistics capabilities and complete control over their supply chain, virtually any product is a click away. Lazada Group has fulfillment centres across 17 Southeast Asian cities, and their investment in warehouses, sorting centres, and digital technologies complement their partner network and their cross-border and last mile arrangements in each country.

At Lazada, they harness both existing and emerging technologies to redefine the retail experience. Leveraging data in real time allows them to quickly adapt to changing demands and conditions. They connect consumers to brands, create customised experiences, and have evolved into a retail destination that customers come to for both shopping and entertainment. And they continue to push the boundaries. Project Voyager, their technology stack jointly developed with Alibaba, powers Lazada with the most scalable and competitive product and technology solutions for the next decade.

Ensuring secure and seamless transactions guides the development of Southeast Asia’s most secure payments and financial services infrastructure. In a region still at varying stages of e-payment and eCommerce adoption, they’ve evolved a suite of options that cater to existing preferences while easing customers into digital payments through intuitive solutions they can trust.

Launched on the Lazada platform in 2018, LazMall is Southeast Asia's biggest virtual mall connecting shoppers to over 32,000 leading international and local brands. It sets a new standard in retail, offering consumers the assurance of 100% product authenticity, guaranteed fast delivery and a 15-days return policy. LazMall is the preferred platform for brands and sellers to directly engage and create a customised experience for their customers.

Consumer

E-Commerce

Technology

Retail

Internet

Lazada

James Dong

Thanh Doan

Carey Chong

Ricky Xue

Yann Fontaine

Howard Wang

Marcus Chew

Vanessa Seow

Brigitte Daubry

Gladys Chun

Lillian Jiang

Kaya Qin

William Xiong

Frank Luo

Loh Wee Lee

James Chang

The Leadership Team at Lazada is responsible for shaping the strategic direction and operational excellence of the company across Southeast Asia. Comprising top executives from various key functions—such as customer care, finance, technology, logistics, business development, and marketing—they collaborate to drive innovation, enhance customer experiences, and optimize eCommerce solutions. Their collective efforts ensure that Lazada not only meets the diverse needs of consumers but also scales effectively toward its ambitious goal of serving 300 million customers by 2030.

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Leadership Team

About

Team members

Other teams at Lazada

Marketing

Business Officers

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