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Vicky Amin is a seasoned creative professional with extensive experience in copywriting, travel writing, and content management. Currently serving as Creative Manager at Lazada since August 2020, Vicky previously held roles including Senior Copywriter at Lazada and Copywriter at Traveloka, contributing to various sectors such as accommodations, financial services, and food. Vicky's background also includes significant travel writing and editing for Japan Travel KK, where a focus was placed on the Indonesian locale. With authorship credentials spanning seven books and contributions to prominent travel publications and publishers, Vicky has established a notable presence in the industry. Earlier roles include a copywriting position at Ogilvy, where campaigns for leading brands like Indofood, adidas, and IKEA were crafted. Vicky's academic foundation includes a Bachelor's degree in Communication and Media Studies from the University of Indonesia.