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In the competitive world of eCommerce, customer experience is what ensures Lazada Group stands out, and Chief Customer Care Officer Brigitte Daubry drives this quest. She leads initiatives that scale our customer care operations across six markets, and seeks to continuously upgrade the customer experience through the use of technology such as AI. Before joining Lazada in 2016, Brigitte held roles as Senior Advisor Consultant at Accenture, and President CEMEA & President France at Teleperformance. Brigitte, who is passionate about female entrepreneurship and empowerment, graduated with a Bachelor of Business Administration in Economics & Marketing from Université ParisDauphine, and received her MBA in Marketing/Marketing Management from ESSEC Business School in France.