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Chen Amishay is an accomplished professional with extensive experience in the travel and fintech sectors. Currently serving as an Advisory Board Member at LAYA since July 2022, Chen has played pivotal roles in various companies, including Trusty Group Ltd as Partner & Advisor, and Smartair Ltd as Managing Director. Notable achievements include leading business development at PaymenT Financial Technologies LTD, where a new payment method was introduced to the Israeli Travel sector. As co-founder and COO of MachiGame.io, Chen focused on game development and strategic partnerships. Previous positions also include COO of InnoVel Travel Tech, co-founder and Managing Director of Field of Fortune, and Managing Director of ZAP TRAVEL. With a BA in Economics and Management from Tel Aviv University and a Graduate degree in Entrepreneurship and Innovation from Swinburne University, Chen brings a wealth of expertise in business management and innovation.