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Jessica Welsh joined Lawrenceville in 2020 as the Director of Communications and External Relations, serving as the School’s chief communications officer and a key member of the senior leadership team. In this role, Welsh will lead the development and implementation of the School’s brand, vision, strategy, and public relations with the goal of building Lawrenceville’s national reputation as one of the nation’s most prestigious and highly regarded independent boarding schools.

Welsh came to Lawrenceville from The Haverford School, a pre-k-12 school for boys where she served as the Director of Marketing and Communications. There, she was charged with advancing the school’s mission, ensuring cohesive identity in branding and messaging, and employing measurable programs to generate interest and engagement among prospective families, current families, alumni, and friends of the School. A member of senior staff, she led marketing communications efforts for a $50M endowment and capital campaign, developed crisis communications programs, oversaw a successful website launch, overhauled admissions marketing communications materials and processes, and managed production of the School's magazine. She also developed an institutional marketing communications plan, chaired the cross-departmental Marketing Task Force, and served on the School’s Strategic Plan 2020-25 Steering Committee.

Previously, Welsh was Director of Marketing and Communications at The Baldwin School in Bryn Mawr, Pa. She began her career at a marketing public relations agency in Atlanta, where she specialized in crisis communications and strategic communications planning. She has held several consulting roles for clients in the healthcare, nonprofit, education, and real estate industries. Welsh earned a bachelor’s degree in Business Administration from the State University of New York at Geneseo.