Florian Seidl is an experienced Design Manager at Lavazza Group, responsible for establishing and consolidating design competencies since January 2015. In addition to current responsibilities, Florian has contributed to academia as a lecturer at SPD Scuola Politecnica di Design from 2016 to 2020 and at IED Istituto Europeo di Design for a brief period in 2015. Prior industry experience includes serving as a Senior Exterior Designer at Fiat Spa from 2008 to 2014 and holding design roles at KISKA and Fiat Advanced Design. Florian holds a Master of Arts in Vehicle Design from the Royal College of Art and a Magister in Industrial Design from Universität für künstlerische und industrielle Gestaltung Linz, along with additional qualifications in design and civil engineering.