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Mehmet Serdar Sarı is an experienced sales professional currently serving as the Head of South and Latin America Sales at LAV since October 2018, following roles as South and Latin America Sales Manager and Senior Area Sales Specialist. Sarı has a strong background in managing and developing sales and marketing channels, particularly focusing on Spain and Portugal. Prior experience includes an Export Sales Executive position at İstanbul Teknik İnşaat and ELKON Beton Santralleri, where responsibilities encompassed sales and marketing activities for geosynthetic products and concrete plants, respectively, in Latin America and Spain. Additionally, Sarı completed compulsory military service as an Artillery Third Lieutenant with the Turkish Armed Forces and worked as an Assistant of the Police Attaché at the Spanish Consulate General. Educational qualifications include a Bachelor's degree in Spanish Language and Literature from Istanbul University, an MBA from Okan University, and ongoing MBA studies at Galatasaray University.