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Saidat Giwa-Osagie currently serves as a Researcher at Laurel Insights since October 2024 and has been a Lead Strategist at Sogo Media since November 2020, focusing on branded marketing content and strategic research. Previous roles include Management Lecturer at BPP University, Director of Insights, Senior Editor, and Editor at Gauge, and Insights Lead at Do it Now Now HQ. Freelance experience as a Writer & Researcher from February 2014 to November 2020 involved writing on technology, culture, business, and interviewing industry leaders. A notable tenure at Ford Motor Company included roles as Digital Web and Marketing Platform Analyst, Network Planner, and Business Analyst, contributing to global eCommerce and network operations. Early career highlights include founding and editing Koko Magazine. Saidat holds a Master of Science degree in Management, Information Systems and Innovation from The London School of Economics and a Bachelor of Science in Social Policy and Politics from the University of Bristol.