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If there was one thing she could change about the world, the visionary at the helm of LAUREL would choose simplicity. After serving innovative organizations in administrator and director-level positions, she heard every founder asking a similar thing: Is there a better way to sustain the wins? Inspired by the structure of a transformational executive coaching program, she aggregated business management and inbound marketing strategies and condensed them into approachable programs to give every founder access to a resounding message that sells. She lives for seeing great ideas and passionate founders thrive, shaped by design thinking and hospitality as a service. Shelisa studied at Southeastern University and the startup accelerator at the Wharton School of the University of Pennsylvania.