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Alain Lamonato has been serving as the Global Digital Director at LAURASTAR since December 2010, where responsibilities include leading the Digital & E-commerce team, driving digital transformation, and managing the financial performance of e-commerce platforms including Amazon EU. With a robust background in digital strategy for B2C and B2B, Alain has played a key role in developing and executing multi-market and multi-language websites for the brand, overseeing Salesforce cloud implementations, and collaborating with external agencies. Previous roles at LAURASTAR include Global Digital Manager and International Sales & Trade-Marketing Coordinator, where tasks encompassed e-commerce management, digital marketing, and CRM oversight. Alain's professional journey also includes experience as an insurance brokerage agent at Assurplus SA and in various retail management positions at Swisscom. Educational qualifications span digital marketing, project management, user experience design, and leadership training from prestigious institutions.