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Vita Zvirbule has extensive experience in business development and market analysis, having served as the Head of Business Information Division at Latvijas Mobilais Telefons SIA since October 1999, where responsibilities include strategic analysis and competitive intelligence. Prior roles at the same company included Deputy Director of R&D and Head of Business Development Department. Earlier experience includes leadership positions at Baltcom GSM and DHL, focusing on market trends forecasting and customer service management, as well as marketing and project management at Lattelekom. Vita Zvirbule holds multiple degrees from Rīgas Tehniskā universitāte, culminating in a Doctorate in Economics.