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Erika Pennere-Pucko has a strong background in developing digital sales strategies and managing IT development for various companies such as Latvijas Mobilais Telefons SIA, TWINO, and Swedbank. With a Master of Business Administration from Riga International College of Economics and Business Administration and a degree in Teacher of Latvian Language from the University of Latvia, Erika has extensive experience in leading remote channels development departments and sales support units. Erika's expertise lies in initiating and managing IT development, creating marketing campaigns, and improving customer experience in electronic channels.