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Vijesh Attri is an accomplished marketing professional with extensive experience in driving customer acquisition and performance across various sectors. Currently serving as the Head of Marketing at Latitude Financial Services since October 2018, Vijesh has significantly contributed to the company's growth, achieving a 5% increase in market share and a 40% year-over-year rise in online applications through strategic media planning and audience management. Previous roles include Digital Marketing Analytics Manager at The Just Group, where a new attribution model optimized media spend, and Marketing Insights and Analytics Manager at iSelect, where automated dashboards were developed for performance reporting. With a solid foundation in digital analytics from positions at Cricket Australia and ANZ, coupled with advanced degrees in Accounting, Finance, and Marketing, Vijesh Attri demonstrates a strong analytical skill set and a commitment to enhancing customer experiences through effective marketing strategies.