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Catalina Villagra is an experienced academic and administrative professional with a robust background in higher education and institutional effectiveness. Currently serving as a university professor at Universidad Latinoamericana de la Ciencia y la Tecnología (ULACIT) since June 2021, Catalina facilitates courses in Marketing Management and Consumer Behavior. In addition, Catalina leads initiatives for academic quality and institutional assessment, overseeing self-evaluation processes and reporting to accrediting agencies. Prior roles include university professor at Universidad de La Salle and Universidad Politécnica Internacional, academic coordinator, and director of quality and innovation at Universidad Politécnica. Catalina has also held key positions focusing on accreditation and quality improvement at Universidad Fidélitas and Universidad Latina de Costa Rica. With a Bachelor's degree in Business Administration with an emphasis on marketing and two Master's degrees in Business Administration and Curriculum and University Teaching, Catalina is committed to enhancing educational practices and outcomes.