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Jim has been involved in the insurance and financial software industries since 1978 with an emphasis on sales and marketing beginning in 1984. A graduate of Santa Clara University with a BA (Hons) with a MA from San Jose University, he is a natural leader with an ability to focus on strategic matters and the big picture. His qualifications as a meta-historian and commercial pilot give him a well rounded perspective that shows his passion for forward thinking, perseverance and goal-oriented drive. He is instrumental in the direction of Latilla's vision and his responsibilities cover marketing, partnerships and sales.