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Kayla Backus is a skilled marketing and technology professional with a strong background in digital content and full-stack web development. Currently serving as a Digital Content & Marketing Technology Specialist at Lathrop GPM LLP, Kayla previously enhanced client portfolios as a Web Developer at CodeWeavers and as a Full-Stack Web Engineer at HighPower Data Solutions. As a Digital Marketing Specialist at Franchise Times, significant advancements were made in digital marketing strategies that boosted sales, while earlier roles included impactful contributions to nonprofit marketing efforts with the American Craft Council. Kayla holds a Bachelor's Degree in Communication Arts: Media Communication from North Central University and a Full-Stack Web Development Certificate from the University of Minnesota College of Continuing & Professional Studies.