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Brytani Bedard has a diverse work experience in the field of web strategy, digital experience, and design. Brytani currently works at Later as the Director of Web Strategy, where they collaborate with various stakeholders to develop conversion strategies and optimize the digital experience. Brytani leads a team of UI/UX and Web Designers and Developers, manages the day-to-day operations of the Web team, and implements A/B testing and conversion rate optimization programs. Prior to Later, Brytani worked at Assent, where they held multiple positions, including Manager of Digital Experience and Manager of Web (Marketing). In these roles, they focused on improving user experience, lead generation, and engagement through website design and optimization. Brytani also collaborated with other marketing teams to implement web components for marketing campaigns. Before Assent, Brytani worked at 10Count Group as a Senior Graphic & Web Designer, where they created and maintained websites, apps, and marketing assets. Brytani also collaborated with designers and developers to enhance the UI/UX of SaaS products. Additionally, Brytani has experience as the Co-Founder, Partner, and Designer at Wishtree Invitations & Stationery, Inc. Overall, Brytani has a strong background in web strategy, digital experience, and design, with a focus on optimizing user experience, increasing conversion rates, and driving revenue growth.

Brytani Bedard obtained an Advanced Diploma in Graphic Design from Algonquin College of Applied Arts and Technology, where they studied from 2003 to 2006. Before that, they completed their OAC Diploma at St. Pius X High School. In terms of additional certifications, they received the Google Analytics 4 Certification from Google Digital Academy (Skillshop) in April 2023. Brytani also holds the Advanced Google Analytics certification from Google, which was obtained in July 2021. In December 2019, Brytani acquired the Agile/Scrum (SAFe®) certification from CGI. Prior to that, they obtained the Google Analytics certification from Google in June 2017.