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Satendra Nath has over seven years of experience in analytics and application development. Currently serving as an Associate at LatentView Analytics since August 2020, Satendra specializes in Digital Marketing Analytics for YouTube in the APAC region and has previously contributed as a Senior Analyst for media mix modeling using Bayesian Structural Time Series. Prior experience at IBM India as an Application Developer involved extracting data from OLAP servers, developing back-end database solutions, and implementing complex SQL queries. Educational qualifications include a Post Graduate Program in Data Science from Praxis Business School and a Bachelor's degree in Electronics and Communication Engineering from the Indian Institute of Information Technology, Design and Manufacturing, Jabalpur.