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Deenadayalamuthu M. has extensive experience in analytics and technology, currently serving as an Assistant Manager at LatentView Analytics since July 2021, where the focus is on quantifying the impact of marketing channel spending on revenue through Media Mix Modelling and optimizing marketing budget allocations for improved ROI. Prior roles include Senior Consultant at Virtusa, Machine Learning Engineer at Kinetix Trading Solutions, and Senior Executive at Honeywell. Deenadayalamuthu M. holds a Master of Science in Data Science from Saint Peter's University, a Master of Business Administration in Marketing and Operations from Thiagarajar School of Management, and a Bachelor of Engineering in Mechanical Engineering from Anna University Chennai.