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Masha Russac is a seasoned marketing professional with extensive experience in the beauty and cosmetics industry. As Co-Founder of L'ATELIER PARFUM since January 2020, Masha draws from a robust background that includes serving as Marketing Director for Europe at L’OCCITANE Group, where initiatives led to significant market share gains and increment sales across multiple markets. Masha also held the role of Managing Director in Russia, achieving substantial business growth and profitability through strategic commercial objectives and successful investment negotiations. Previous positions include Business Development Manager at Bourjois, where Masha drove brand visibility and market share, and roles at Yves Rocher and Vigo Group, focusing on CRM strategies and marketing activities. Masha holds a degree from Plekhanov Russian University of Economics, completed in 2004.