The current leadership team at Latana has experience in various aspects of business including SaaS, e-commerce, marketing, and customer experience strategy. The team is headed by the Chief Executive Officer, who has also co-founded the company. Other notable members include the Chief Marketing Officer & Chief Growth Officer, and the Vice President- Digital & Marketing. The team is well-educated, with degrees from institutions such as The Wharton School, Saïd Business School, and Sciences Po.