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Jimena Rodriguez Carreño currently serves as the Business Leader for New Balance Latam at LDM since June 2022. Previously, Jimena held positions at Ecomsur as a Senior Account Manager and Marketing Manager, focusing on client relationships and digital channel strategies in Mexico. Prior experiences include working as a Marketing Performance Manager at Ignite Commerce, overseeing e-commerce solutions for mid-sized retailers, and as Head of Marketing at Atomika.mx, a retailer specializing in sporting goods. Jimena's career also includes roles at El Recreo as an Account Executive and Director, contributing to traditional media campaigns for major brands, and coordinating sponsorships and social service initiatives at Poder Cívico A.C. Jimena holds a degree in Marketing from Universidad Iberoamericana and completed further education at the Kellogg School of Management at Northwestern University.