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Mads Birkholm Hansen started their work experience in 2015 as a Sales Consultant at Storm Group – better sales. Mads later became a Junior Team Manager in 2016. In 2018, they worked as a Campaign Manager at European Media Partner Danmark. In 2019, Mads co-founded Palm Tree Digital ApS and became the owner of MBH Media ApS. In 2020, they joined LastObject as an Ecommerce Manager and later became the Head of Ecommerce & Paid Marketing.

Mads Birkholm Hansen's education history begins with their enrollment at Næstved Gymnasium from 2012 to 2015, where they pursued a STX degree with a focus on Physics, Math, and Chemistry. Following this, from 2018 to 2020, Mads attended KEA - Københavns Erhvervsakademi, where they completed an Academy Degree in Multimedia Design & Communication. Most recently, from 2020 to 2021, they studied at Copenhagen Business Academy and acquired a Bachelor's Degree in Ecommerce Management.