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As head of LaSalle’s Global Marketing and Communications, Nayda is focused on building the firm’s reputation, developing stronger client insight and relationships, innovating marketing approaches and ultimately fostering the growth of LaSalle. Nayda is responsible for LaSalle’s global brand positioning, client events, creative platform development, digital marketing and social media, public relations and internal communications. Nayda has held various leadership positions with BNY Mellon Investor Services, BlackRock and UBS Global Asset Management.

Nayda holds a MBA from Imperial College London and a BA from University of Damascus.