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Alan Fowler is a seasoned marketing analytics professional with extensive experience in various roles primarily at Warner Bros. Discovery and the Las Vegas Convention and Visitors Authority. Currently serving as Senior Director of Marketing Analytics at LVCVA, Alan previously held key positions at Warner Bros. Discovery, including Director of Data Strategy, Analytics and Operations, where a focus was placed on leveraging data to enhance digital partnerships with major sports leagues. Additionally, Alan's tenure included managing marketing operations for NBA.com and NCAA, along with contributions to improvement initiatives at Cox Communications and Caesars Entertainment Corporation. Alan holds a Master of Science in Information Systems from Kennesaw State University and a Bachelor of Arts in Journalism/Public Relations from the University of Nevada-Las Vegas.