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Anil Bakshi is an experienced Ecommerce Marketing Manager at Lartisien, formerly Grand Luxury, since January 2013, specializing in planning and executing web, SEO, and PPC campaigns to drive qualified traffic and improve website performance. Key responsibilities include measurement and reporting of digital marketing campaigns, optimizing spend based on insights, and enhancing user experience through improved landing pages. Prior to this role, Anil served as a Senior PPC Specialist, focusing on campaign creation, management, and performance optimization. Anil's experience also includes work as an SEO/Affiliate Program Coordinator at Spacial Audio, where responsibilities encompassed PPC, SEO, email, and social media marketing. Anil holds a Bachelor’s Degree in Computer Systems Engineering from the University of Kent, completed in 2006.