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Ulrich Rauner has a diverse work experience in digital marketing and sales. Ulrich currently holds the position of SVP Global Digital Unit & Head of Digital Marketing & Sales LA EMEA at Lapp Group since February 2022. Prior to this, they were the Senior Vice President Global Digital Sales & Marketing and Executive Vice President Digital Sales & Marketing LA EMEA at Lapp Group from April 2018 to May 2023. Before joining Lapp Group, Ulrich worked at Bosch as the Director Digital Marketing & Sales from July 2015 to March 2018 and as a Senior Manager for Digital Transformation of Marketing & Sales from February 2013 to June 2015. Ulrich also had earlier experience at Bosch Sicherheitssysteme GmbH and Bosch Communication Center as a Consultant for Customer Contact Management & Social Media from August 2012 to February 2013 and as an International Product Manager from January 2011 to August 2012, respectively. Ulrich's work history also includes a role as a Management Consultant at Gerberich Consulting AG from August 2008 to December 2010 and as a Wissenschaftlicher Mitarbeiter at FH Worms - Internationale Forschungsstelle B2B Marketing from May 2006 to May 2008.

Ulrich Rauner has a diverse education history. From 2003 to 2005, they worked at BASF SE, where they completed a trainee program in international hotel management and obtained the designation of "Hotelfachmann" with an additional qualification in management. Following this, from 2005 to 2009, they attended Fachhochschule Worms, where they pursued a degree in European Business Management and earned the title of "Dipl.-Betriebswirt." In 2007 to 2008, Rauner attended the Grande Ecole de Management CCIP Advancia in Paris, specializing in Unternehmensführung (business administration). These educational experiences provide a comprehensive background in hotel management, international business management, and business administration.