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Lina Jönsson has worked for a variety of companies since 2008. Lina began their career at Cargotec Corporation as a Financial Assistant in 2008. In 2010, they moved to Alexander Wang Inc. as a Merchandiser for Women's/Men's Apparel & Accessories and a Merchandising Assistant. In 2014, they became the Merchandising Manager Accessories at Marc Jacobs. In 2015, they were hired as the Merchandising Director at Edun Americas Inc. Finally, in 2017, they were promoted to Vice President of Design, Merchandising & Product Development and Director of Merchandising at LAPOINTE.

Lina Jönsson received their Bachelor of Science in Business and Economics with a field of study in Strategy and Management Control Systems from Lund University between 2006 and 2009. Lina then attended the University of Rome Tor Vergata between 2008 and 2009, studying International Marketing & Economics. In 2009, they also attended Paris College of Art to study Design Management. Finally, they completed their Master of Science in Business and Economics with a field of study in Strategic Management from Lund University between 2009 and 2010.