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Jari Hakovirta is an experienced sales and revenue management professional in the hospitality industry, currently serving as Sales Manager at Lapland Hotels Oy since August 2015. Prior to this role, Jari held the position of Director of Revenue Management at Restel Hotel Group from October 2012 to August 2015, overseeing revenue management operations for nearly 50 properties and supporting a regional team of 11 professionals. Jari's extensive experience with Restel Hotel Group includes various roles from October 1998 to August 2012, such as Revenue Manager, Hotel Manager for Cumulus Koskikatu, and a project as Restaurant Manager at Spa Hotel Rantasipi Tropiclandia, among others. Additional experience includes a brief tenure as GM at Ilves-Hockey Oy in 2012. Jari holds a Diploma in Hospitality Management from Jyväskylä Hotel School and A-levels from Messukylän Lukio.