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Mahesh Vaghela is a seasoned marketing professional currently serving as a Sr. Performance Marketing Analyst at Lantern Digital since October 2024. Previously, Mahesh held the position of Sr. PPC Executive at Zib Digital® from December 2021 to November 2024, where responsibilities included managing Google Ad campaigns, creating and optimizing ad campaigns, and enhancing paid search landing pages. Mahesh began the career as a PPC Executive at Apex Web Zone from January 2021 to December 2021, contributing to the management of Google Ad campaigns, budget oversight, keyword research, and ad copy development. Mahesh holds a Bachelor of Commerce degree from Hemchandracharya North Gujarat University, focusing on Business, Management, Marketing, and Related Support Services.