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Diane Maier has extensive professional experience in the marketing and advertising industry. Diane began their career as a Project Coordinator at Lanmark360 in 1989, and worked their way up to Account Executive. In 1996, they moved to Bates Healthcom as an Account Supervisor. Diane then moved to Sudler & Hennessey in 1998, where they held the role of Account Supervisor. In 1999, they returned to Lanmark360 as an Account Supervisor and worked their way up to VP of Account Director. In 2006, they moved to redpepper, inc. as an Account Planner. In 2010, they moved to Better World Books as a Senior Marketing Manager, and then became the Director of Sales and Marketing. In 2017, they moved to SKULLY Technologies as the VP of Marketing. In 2020, they founded ThirstyFighter, a branding, marketing and professional development consultancy. Additionally, they created the GritFit vlog series which interviews individuals who persevere under seemingly insurmountable odds. Currently, they are the President of Lanmark360.

Diane Maier attended Kent State University from 1985 to 1989, where they studied Business Administration.