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Carmen Martinez Jansen is an experienced professional in marketing and management, currently serving as the Area Manager (Retail) at LAMINAM SpA since January 2022. Prior to this role, Carmen spent over four years as the Marketing Coordinator at COSENTINO, where responsibilities included the ongoing optimization of the marketing plan and the digital transformation in Switzerland. Carmen's career includes significant marketing and PR roles at Scania Schweiz AG and Scania Hispania, where tasks ranged from managing social media campaigns to establishing the "Scania Newsroom" in Spain. Educational qualifications include a diploma in Digital Marketing Management from SIMAKOM Managementschule and ongoing studies in Digital Transformation at ISDI, along with a postgraduate degree in CRM.