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Serp Paul has extensive experience in the luxury goods sector, with a career spanning over three decades. Currently serving as Area Director Latam & Caribbean at Lalique since January 2014, Serp Paul previously held the position of Area Director LATAM at Essence-Corp from March 2004 to December 2013, where responsibilities included driving marketing and sales strategies across the region and managing distributor relations. Earlier roles include Travel Retail Manager at Swarovski from January 2001 to January 2004, overseeing marketing and sales for the North America Duty Free Market, and Area Sales Manager at LLadro Comercial, S.A. from November 1989 to December 2000, where market strategy and distribution were key focuses across various regions in the Americas. Educational qualifications include a Bachelor of Arts in European Business Administration from CESEM Reims-London.