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Leticia de Zuloaga began their work experience as the Entertainment Division Director at MARCO in 2010. Leticia specialized in creating and implementing 360 communication campaigns, managing international media relations, crisis management, corporate communications, publicity, event development, and social media marketing. In 2018, they joined Sky as the Marketing and Social Media Lead, where they built and executed brand strategies for the local market, oversaw social media strategies, and led brand communications and publicity for Sky Originals. In 2019, Leticia became the Head of Entertainment Communications at Amazon, responsible for Prime Video and Amazon Music. Leticia'srole involved overseeing entertainment communications and managing brand initiatives. Currently, they serve as the Chief Communications Officer at LaLiga.

Leticia de Zuloaga has a Master's degree in Marketing from EAE Business School and a Bachelor's degree in Advertising and Public Relations from Universidad CEU San Pablo.