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Dara Jones has a strong background in retail operations, starting as a Sales Associate at Palm Avenue from 2007 to 2011. They then worked as a Web Sales and Design professional at Hampden Clothing from 2010 to 2012. Dara moved on to become a Production Coordinator at Rle events from 2013 to 2014, followed by being a Catering Director at Cru Catering from 2014 to 2016. They then transitioned into the fashion industry as a Senior Stylist and Custom Specialist at Trunk Club from 2016 to 2018. After that, Dara briefly worked as a Stylist at Liam John USA in 2018 before taking on several roles at LAKE, including Charleston Store Manager from 2018 to 2022 and currently, as the Director of Retail Operations since 2022.

Dara Jones completed their Bachelor of Science (B.S.) degree in Fashion Design at Meredith College from 2006 to 2010.