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Mylène Boutonnet-Tranier is an experienced marketing professional with a strong background in retail marketing and brand activation, currently serving as Head of Marketing Activation at Lagardère Travel Retail since July 2017. Previously, Mylène held various key positions, including International Retail Marketing Manager for Duty Free Global and Brand Activation Manager for Fragrances & Cosmetics at the same company. Mylène's earlier roles include Associate Account Director at FRED & FARID, Project Development Manager at Média Participations, and Trade Operations & Marketing Manager at Yves Rocher, where expertise in business development, digital campaigns, and project management was demonstrated. Mylène's education includes a BBA from ESSEC Business School and multiple degrees from Université Paris Nanterre and Tongji University in management, marketing, and contemporary history.