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Mady Jay is an experienced marketing and communication professional currently serving as Responsable marketing et communication at Lafuma since January 2019. Previously, Mady held the role of Marketing, Communication & PR Manager at klokers, overseeing global brand strategy and international development from July 2015 to December 2018. Mady's expertise includes managing press and public relations, organizing international events, and creating communication materials across various media. Earlier roles include Communication Officer at TIGNES DEVELOPPEMENT, where brand strategies and multimedia marketing were key responsibilities, and Public Relations Manager at Thierry Quenette Photographe. Mady's educational background includes a Master's degree in Communication in organizations and a double bachelor's degree in English and Literature from Université Jean Moulin (Lyon III).